Influence
is a profession.
RETBA AI advises states, political leaders and significant families on what is said, searched and believed about them. Rarely more than a few mandates at a time.
Begin the conversation→« North of Dakar, Lake Retba changes colour with the light. Pink at noon, copper at dusk. The water has not changed. The light has.
A reputation obeys the same law. The facts remain; it is the light that varies.
Our work is to make sure it is never set by others. »
Who retains us.
One rule.
We never serve two opposing interests. In any given matter: one mandate, one side.
States and institutions
Nations have reputations too. They weigh on their borrowing, their candidacies, their alliances. We help states speak to the world in their own name: public diplomacy, international candidacies, the standing of a country.
Political leaders
A political career turns on a handful of moments. We prepare them months in advance: stature, presence, the answer to attacks. Nothing is improvised.
Significant families
A family name takes three generations to build and one season to damage. We watch over what the press, the search engines and the AIs say of a name, a family, a life’s work.
Five practices.
One house.
Strategic intelligence
We read what is published, said and prepared, in every language that matters, as it appears. We map the networks that decide. The advantage is not knowing everything. It is knowing first.
Digital standing
What search engines and AIs say about you is not neutral: it is the product of work, yours or someone else’s. We build, over time, the sources that become the reference.
Reputation defence
We watch, we verify, we act, day and night. A rumour left unanswered becomes a fact. We let none of them take hold.
Standing
An authority is someone others cite. We write what gets taken up: international op-eds, chosen appearances, presence in the rooms that matter.
War room
A team dedicated to your cause, live dashboards, scenarios written in advance. When the crisis comes, everything is already in place.
A method
in four movements.
Listen.
Everything said about you, everywhere, in every language. Strengths, blind spots, threats.
Design.
A written strategy. Scenarios played out in advance. Indicators fixed before anything is committed.
Deploy.
Platforms, content, public interventions. The machine produces continuously. The human keeps the hand.
Measure.
Short reports. Fast decisions.
The machine reads everything.
The human decides.
Our systems read, continuously, what no human team could: the press, the networks, the weak signals, the coordinated campaigns, the manipulated images, in every language that concerns you. But no word leaves without human judgement. That is our rule. It has no exception.
And what the machine detects, it can prove. Our analyses can be timestamped and sealed on a tamper-proof public ledger: when it must be established that a rumour was born at a given hour, from a given network, the evidence already exists. It precedes the dispute.
“We name no client. None names us.”
Write
to us.
We take on few mandates. We take them on whole. Write two sentences: who you are, and what is at stake.
contact@retba.ai