On the record, and on the numbers.
Four studies built on open sources. None concerns a client. Each shows how we read a contest of forces, and what we draw from it for those we serve.
Morocco. Hostility as proof of success.
Africa’s first destination absorbs a wave of hostility with every victory. Why none of it slows the trajectory: twenty years of assets built before the blows.
Mbappé and a senator. Anatomy of a perfect response.
Two sentences, thirty-six hours of calculated silence, a criminal investigation. The July 2026 sequence, hour by hour, and its four right decisions.
Andrew Tate. How an audience becomes an electorate.
Better known than the Prime Minister among 16-17-year-olds, banned from the platforms, decisive in two elections. What his distribution machine teaches states.
Doppelgänger. The day Le Monde had a double.
355 cloned domains, an industry run on dashboards, four years of pursuit. An impersonation of the press without documented precedent.
MC Pao. Anatomy of an attention heist.
An heir walked away from a €2.7bn hospital empire, bought France’s attention without selling a thing, and turned Booba’s own weapons against him. Study in French.